Director of Product Marketing

About Plasmidsaurus:

Plasmidsaurus is on a mission to accelerate new cures and promote a healthier planet by unlocking new productivity levels in scientists using DNA tools to bring their ideas to life. The company’s DNA sequencing services are used daily by thousands of innovators, including Nobel Prize winners, dynamic biotech startups, pharmaceutical companies, research labs, and DIY biohackers, and have been cited in more than 800 publications to date. Plasmidsaurus’s global network of labs operates day and night to enable world-changing discoveries. For more, visit: Plasmidsaurus .

Here is a video that shows the flavor of the brand we would like to develop.

Role Overview:

The Director of Product Marketing will own and drive the product marketing function for our cutting-edge DNA sequencing services. Your mission will be to craft compelling narratives for prospects and customers, highlighting the transformative power of our technology.

This is an incredible opportunity to join a rocketship startup where you'll learn a ton, make a significant impact, and work alongside a fun, smart, and savvy team. You'll have the chance to grow in a fast-paced, innovative environment that values creativity, collaboration, and impact.

Responsibilities:

  1. Develop and Execute Product Marketing Strategy:
  • Define and implement comprehensive product marketing strategies aligned with business objectives.
  • Conduct market analysis and competitive research to identify opportunities and challenges in the sequencing landscape.
  • Create compelling, differentiated messaging and positioning that resonates with different customer segments and stakeholders.
  1. Go-to-Market (GTM) Planning and Execution:
  • Develop and execute GTM plans for new products and services, including positioning, messaging, pricing, and distribution strategies.
  • Partner with sales teams to provide tools, training, and resources for effectively selling our products.
  • Develop compelling content to drive demand generation campaigns for sales and prosumer campaigns for our product-led growth campaigns.
  1. Cross-Functional Collaboration:
  • Work closely with product, marketing, sales, and executive teams to ensure alignment on product launches and gather market feedback.
  • Collaborate with design teams to create visually appealing marketing assets.
  1. Customer Insights and Feedback:
  • Gather and analyze customer feedback to inform future product development and marketing strategies.
  • Identify and leverage impactful customer success stories to build credibility and showcase real-world applications of our technology.
  1. Content Creation and Campaign Management:
  • Develop tools and training to support the entire sales cycle, including product demonstrations, sales training, and technical content.
  • Manage some multimedia content production, including videos, infographics, and case studies.
  1. Team Leadership:
  • As the team grows, coach, lead, and build a team of product marketers.
  • Establish and track key performance indicators (KPIs) for product marketing, making data-driven adjustments to optimize effectiveness.

Qualifications:

  • A masters or PhD in Biology or Molecular Biology is required.
  • 10+ years of marketing experience, with a background in product marketing and biology
  • Deep understanding of the life sciences or biotechnology industry.
  • Exceptional written and verbal communication skills, with a track record of crafting compelling content and presenting to executive audiences.
  • Strong analytical skills to conduct market research and identify customer needs.
  • Ability to develop and execute strategies aligned with business goals.
  • Proven ability to collaborate effectively with cross-functional teams.
  • Stellar project management skills, with the ability to manage multiple projects and meet deadlines.
  • Experience with digital marketing channels and tools, including social media, email marketing, content marketing, SEO, SEM, and marketing automation platforms.
  • Familiarity with analytics tools such as Google Analytics or Adobe Analytics.
  • And of course, you must love dinosaurs!

Why Plasmidsaurus?

At Plasmidsaurus, you’ll be part of a team that’s driving scientific breakthroughs and making a real impact on global health. We value diversity and are committed to creating an inclusive work environment. If you’re passionate about science and marketing, and eager to grow with a dynamic company, we encourage you to apply. Plus, if you have a penchant for prehistoric creatures, you’ll fit right in!